What is Artificial Intelligence and How Can it be Applied to Marketing?

By: Khushdeep Brar

Artificial intelligence (AI) is a branch of computer science that deals with the creation of intelligent machines that work and react like humans. 

AI is used in many different marketing applications, such as developing targeted ads, personalizing content, and providing customer support.

There are many different ways to apply AI to marketing. For example, AI can be used to target ads to specific consumers, personalize content for each individual, or provide customer support. 

AI can also be used to develop new product ideas, optimize pricing, and predict consumer behavior.

AI is a powerful tool that can be used to improve many different aspects of marketing. 

By using AI, marketers can provide better target ads, personalize content, and improve customer support. 

Additionally, AI can be used to develop new product ideas, optimize pricing, and predict consumer behavior.