By: Karan Maur
Get involved with your local Chamber of Commerce or other business networking groups. This is a great way to get your company name out there and start building relationships with other businesses.
Make sure your website is up-to-date and looking professional. This is often the first place people will go to learn more about your company, so you want to make sure you make a good first impression.
Use social media to your advantage. Create accounts on popular platforms like Twitter, Facebook, and LinkedIn. Then, start sharing your company's news and updates with your followers.
Get involved with trade associations or industry groups relevant to your business. This can help you get your foot in the door with media outlets that cover your industry.
Hold events or workshops related to your business. This is a great way to generate media coverage and get people talking about your company.
Write press releases and distribute them to media outlets. This is a traditional way to get news coverage, and it can be very effective if done correctly.
Make yourself available for interviews with the media. If a reporter is interested in your company, be available to answer their questions.
Speak positively about your company to others. This may seem like common sense, but it's important to remember that word-of-mouth can be a powerful marketing tool.
Be patient. Getting PR for a startup takes time and effort. But if you stick with it, you'll eventually start to see results.
Hire a PR firm. If you have the budget, hiring a professional PR firm can be a great way to get your company noticed.