How to Convert Blog Readers to Leads

By: Karan Maur

Why Does Blog Lead Generation Matter?

When you use your blog for lead generation, it delivers organic, targeted prospects.

It helps you connect with your target audience, build a loyal customer base, enhance your business visibility, familiarize prospects with your brand, and build trust with your customers.

How to Create an Effective Blog Lead Generation Strategy

1. Understand your audience 2. Define goals and outline how your content will help you get there.


You do that by testing. Pick a few CTAs, set up an A/B test, and see what works best. Use VWO, Optimizely, AB Tasty, or a similar service to make it fast and easy.

Floating Bar

Place your call-to-action (CTA) at the top of the page, so people can see it instantly.

1. Static  and stays there even if they decide to scroll down 2. Can also pop-up or slide-in to grab attention

Use Retargeting to Reach Back Out

A sizable chunk of traffic will leave without filling out a form. It's just the nature of online marketing.

Consider adding a hello bar to encourage social engagement, increase email subscriptions, promote new products, or remind users about your free shipping.

Use Exit Intent Pop-Ups

When someone is about to leave your website or blog, ask them if they want to subscribe or follow you on social media.