When you use your blog for lead generation, it delivers organic, targeted prospects.
It helps you connect with your target audience, build a loyal customer base, enhance your business visibility, familiarize prospects with your brand, and build trust with your customers.
How to Create an Effective Blog Lead Generation Strategy
1. Understand your audience2. Define goals and outline how your content will help you get there.
Testing
You do that by testing. Pick a few CTAs, set up an A/B test, and see what works best. Use VWO, Optimizely, AB Tasty, or a similar service to make it fast and easy.
Floating Bar
Place your call-to-action (CTA) at the top of the page, so people can see it instantly.
1. Static and stays there even if they decide to scroll down2. Can also pop-up or slide-in to grab attention
Use Retargeting to Reach Back Out
A sizable chunk of traffic will leave without filling out a form. It's just the nature of online marketing.
Consider adding a hello bar to encourage social engagement, increase email subscriptions, promote new products, or remind users about your free shipping.
Use Exit Intent Pop-Ups
When someone is about to leave your website or blog, ask them if they want to subscribe or follow you on social media.