5 Digital Marketing Channels You Should be Using

By: Karan Maur

Search Engine Optimization

This is the process of optimizing your website to rank higher in search engine results pages (SERPs), making it more visible to potential customers.

Content Marketing

This involves creating and sharing valuable, relevant, and engaging content (such as blog posts, infographics, eBooks, etc.) to attract and convert prospects into customers.

Social Media Marketing

This is the process of using social media platforms (such as Facebook, Twitter, LinkedIn, etc.) to build relationships and interact with potential and current customers.

Pay-Per-Click (PPC) Advertising

Businesses can bid on keywords and phrases relevant to their products and services, and pay a fee every time their ad is clicked.

Email Marketing

This involves sending emails to a list of subscribers with the goal of building relationships and converting them into customers.